The Digital Marketer is a weekly educational podcast for small businesses, with tips on web tools, social networking and other tech tools. Hosted by Aliza Sherman , and distributed by Quick and Dirty Tips , new episodes of The Digital Marketer are released on Wednesdays on the official website.[1]
"The Digital Marketer" has recurring topics that are emphasized as some of the most important methods for marketing a small business:
Blogging: Creating content, getting the content recognised, Microblogging , syndicating content and how to leverage it.
Twitter: How to use Twitter for a business, what not to do on Twitter and how to make it pay.
Facebook: Pages, ads and social networking.
Digital Management Techniques: Virtual and Digital methods for organising time, contacts, calls and content, including Widgets
Aliza Sherman is self-described as having "traversed the Information Superhighway even before Al Gore's wheels hit the road"[2] and the author of eight books, creator of multiple companies and all round web pioneer. The Wall Street Journal reported about her: "It's a man's world out there in cyberspace - but not if Aliza Sherman has anything to say about it. Her mission: empower women and girls through technology." [3] She employs many of the techniques she discusses on the podcast; twittering herself [4] and is now an avid blogger on many sites.
Episode 1 - Microblogs for Marketing
Episode 2 - Social Networks for Business
Episode 3 - Marketing With Enewsletters
Episode 4 - RSS and Other Ways to Syndicate Content
Episode 5 - Working Web Content with Widgets
Episode 6 - Taming Those Wild Client Projects
Episode 7 - Take My Online Content, Please!
Episode 8 - Putting The Zing into Presentations
Episode 9 - Managing Your Company's Money
Episode 10 - Wrangling Your BookMarks and Links
Episode 11 - Picture This With Stock Images
Episode 12 - Meet Me Here, There, Everywhere
Episode 13 - Using Second Life For Your First Life Business
Episode 14 - Now Remind Me What I Was Trying To Remember?
Episode 15 - Podcasting with an Idea and a Phone
Episode 16 - Managing Your Social Networks
Episode 17 - Help! I Need To Set Up A Conference Call - Fast!
Episode 18 - Putting Your Files in Safe Places in Cyberspace
Episode 19 - Cloud computing For Easy Telecommuting
Episode 20 - Video Blogs and Microblogs
Episode 21 - Mind Mapping For Business
Episode 22 - Social Networking Is Not Just Fun And Games
Episode 23 - Creating Screencasts For Your Company Site
Episode 24 - Time Management Tools and Tricks
Episode 25 - Sites That Make It Easy To Collaborate Online
Episode 26 - Managing Calls And Contacts
Episode 27 - Working With Digital Assistants—Alive or Digital
Episode 28 - Painless Ways To Be A Greener Business
Episode 29 - iPhone Apps For Your Business
Episode 30 - Six Ways To Use Twitter For Your Business
Episode 31 - Online Content Clipping
Episode 32 - How To Create Your Online Buzz Club
Episode 33 - Five Easy Ways To Use Social Media For Social Good
Episode 34 - Five Tips For Managing Your Blog Comments
Episode 35 - Marketing On Facebook
Episode 36 - Six Ways Wikis Can Work For You
Episode 37 - Five Digital Networking Tools For Business
Episode 38 - Four Microblogs You May Not Know But Should
Episode 39 - Five Ways To Build Your Blog Community
Episode 40 - Ten Things Not To Do On Twitter
Episode 41 - Four Ways To Leverage Your Web Stats
Episode 42 - How To Buy and Leverage A Facebook Ad
Episode 43 - Setting Up Quizzes and Surveys
Episode 44 - Six Tips For Making Enewsletters Work For You