Marketplace (radio program)

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Marketplace
Other namesMarketplace Morning Report, Marketplace Weekend, Marketplace Tech
Running timec. 30 min.
Country of origin United States
Language(s)English
SyndicatesAmerican Public Media
Hosted byKai Ryssdal
David Brancaccio
Molly Wood
Lizzie O'Leary
Created byJim Russell
Edited byJohn Buckley, Betsy Streisand
Produced bySitara Nieves
(Marketplace)
Nicole Childers
(Marketplace Morning Report (MMR))
Executive producer(s)Deborah Clark
Recording studioLos Angeles, California
Original release1989 – present
Audio formatStereo
Opening themeB. J. Leiderman[1] (composer)
Other themes"Stormy Weather", "We're in the Money", "It Don't Mean a Thing"
Websitemarketplace.org
PodcastPodcasts

Marketplace is a radio program that focuses on business, the economy, and events that influence them. Hosted by Kai Ryssdal, the show is produced and distributed by American Public Media, in association with the University of Southern California. Marketplace is produced in Los Angeles with bureaus in New York, Washington, D.C., Portland, Baltimore, London, and Shanghai. It won a Peabody Award in 2000.[2]

History[edit | edit source]

Marketplace was founded in 1989 by James Russell in Long Beach, California.[3][4][5][6] It was initially affiliated with KLON-FM at Cal State—Long Beach.[7] The show nearly ran out of funding its first year, which Russell described, saying, "We were within three days of laying off our small staff and closing down." The program survived through the help of the University of Southern California (USC), and later, in 1990, with the underwriting of General Electric.[7] USC became the only university in the US at the time to produce a daily news program distributed nationally.

In 2000, Minnesota Public Radio (MPR) acquired Marketplace Productions.[8] This acquisition was the subject of a lawsuit by Public Radio International.[9] In 2004, American Public Media was founded as the production and distribution arm of MPR, and is currently the producer and distributor of Marketplace.[10]

Demographics[edit | edit source]

As of 2014, Marketplace's programs reached upwards of 12 million listeners with an average income of $101,000.[11]

Companion programs[edit | edit source]

A sister program, the Marketplace Morning Report, offers seven unique seven-minute, thirty-second morning broadcasts that replace the business news-oriented "E" segment of NPR's Morning Edition on many public radio stations. Since September 2014, Marketplace Morning Report has been incorporated into Morning Edition as a segment in the latter program's second hour.[12] The Marketplace brand also took over the money advice program Sound Money, which was renamed Marketplace Money in 2005, with content oriented toward a personal finance theme. The three shows share reporters and editorial staff. Marketplace Money was replaced with Marketplace Weekend in June 2014.[13]

Podcasts[edit | edit source]

All four radio programs are made available as free podcasts, along with a podcast combining all shows.[14][15] In 2015, Marketplace began to offer digital-only (non-broadcast content) podcasts: Actuality, Codebreaker, and Corner Office.[16][17][18] In 2016, The Uncertain Hour was added.[19]

Awards[edit | edit source]

Marketplace has been the recipient of multiple awards, including:[20]

  • Emmy (2013) - Big Sky, Big Money[21]
  • Edward R. Murrow Prize (2012) - The Chinese Student Syndrome[22]
  • National Headliner Award (2007) - Labor Shortage[23]
  • Peabody Award (2000) - Radio[2][24]

Staff[edit | edit source]

Hosts[edit | edit source]

  • Kai Ryssdal – Marketplace, Corner Office and Make Me Smart with Kai and Molly
  • David Brancaccio – Marketplace Morning Report
  • Lizzie O'Leary – Marketplace Weekend
  • Molly Wood – backup host, Silicon Valley/Senior tech correspondent, Marketplace Tech and Make Me Smart with Kai and Molly
  • Sabri Ben-Achour, Tim Fernholz – Actuality
  • Krissy Clark – The Uncertain Hour

Contributors[edit | edit source]

  • Stephen Beard – Bureau Chief, London
  • Nancy Marshall-Genzer – Senior Reporter, Washington
  • Kimberly Adams – Reporter, Washington
  • Scott Tong – Sustainability Correspondent, Washington
  • Amy Scott – Education Correspondent, Baltimore
  • Annie Baxter – Senior Reporter, St. Paul
  • Rob Schmitz – Bureau Chief, Shanghai
  • Krissy Clark – Wealth and Poverty Senior Correspondent, Los Angeles
  • Adriene Hill – Correspondent, Los Angeles
  • Andy Uhler – Reporter, Los Angeles
  • Mitchel Hartman – Entrepreneurship Senior Reporter, Portland
  • Dan Gorenstein – Health Senior Reporter, Philadelphia
  • Mark Garrison, Reporter, New York
  • Sabri Ben-Achour – Reporter, New York
  • Molly Wood – Senior Tech Correspondent, San Francisco Bay Area

References[edit | edit source]

  1. ↑ "BJ Leiderman, NPR Biography". NPR. Retrieved 2007-04-25. 
  2. ↑ 2.0 2.1 60th Annual Peabody Awards, May 2001.
  3. ↑ "The Program Doctor". Jim Russell Productions. Retrieved 2007-04-25. 
  4. ↑ "Jim Russell General Manager, Marketplace Productions". They Savvy Traveler. Retrieved 22 April 2016. 
  5. ↑ "J.J. Yore Executive Producer, Marketplace Radio". The Savvy Traveler. Retrieved 22 April 2016. 
  6. ↑ "Marketplace: An Overview". Minnesota Public Radio. Retrieved 22 April 2016. 
  7. ↑ 7.0 7.1 Newton, Ed (18 January 1999). "Marketplace: A Decade of Business News Not as Usual". USC News. Retrieved 22 April 2016. 
  8. ↑ "Minnesota Public Radio Acquires Marketplace Productions". PR Newswire. 14 April 2000. Retrieved 22 April 2016. 
  9. ↑ Behrens, Steve (1 May 2000). "PRI risks lawsuit with parent MPR over Marketplace". Current. Archived from the original on 1 June 2016. Retrieved 22 April 2016. 
  10. ↑ Deveney, Ann (21 November 2005). "Founding Director of National Public Radio and President of American Public Media to Speak at Boston University". Boston University Public Relations. Retrieved 22 April 2016. 
  11. ↑ "SUPPORT US". Marketplace. Retrieved 25 April 2016. Data Source: Digital Research Inc. 2014 Marketplace Intent to Purchase Study 
  12. ↑ "NPR and APM Bring Marketplace Morning Report to All Morning Edition Listeners". Retrieved 14 July 2015. 
  13. ↑ "Marketplace Weekend launches June 28". Retrieved 13 October 2014. 
  14. ↑ "Marketplace Podcasts". Marketplace. Retrieved 22 April 2016. 
  15. ↑ "APM's Marketplace Podcast". Learn Out Loud. Retrieved 22 April 2016. 
  16. ↑ Fernholz, Tim; Delaney, Kevin (12 June 2015). "Introducing "Actuality," Quartz's new podcast with Marketplace". Quartz. Retrieved 22 April 2016. 
  17. ↑ Roush, Chris (27 October 2016). "'Marketplace,' Tech Insider joining forces on 'Codebreaker' podcast". Talking Biz News. Retrieved 22 April 2016. 
  18. ↑ Ryssdal, Kai (26 June 2015). "A new podcast: Corner Office from Marketplace". Marketplace. Retrieved 22 April 2016. 
  19. ↑ "Introducing 'The Uncertain Hour'". Marketplace. 7 March 2016. Retrieved 25 April 2016. 
  20. ↑ "Marketplace's Awards and Honors". Marketplace. Retrieved 22 April 2016. 
  21. ↑ "Winners Announced for the 34th Annual News and Documentary Emmy Awards". The National Academy of Television Arts and Sciences. 1 October 2013. Archived from the original on 5 May 2015. Retrieved 22 April 2016. 
  22. ↑ "2012 National Winners". Radio Television and Digital News Association. Retrieved 22 April 2016. 
  23. ↑ "2007 – TV/Radio". National Headliner Awards. Retrieved 22 April 2016. 
  24. ↑ "Marketplace (Public Radio International)". Peabody. Retrieved 22 April 2016. 

External links[edit | edit source]

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