The Verge: Difference between revisions

| logo = [[File:The Verge Logo 2016.svg|100px]][[File:The Verge Wordmark 2016.svg|250px]]

| url = {{URL|https://www.theverge.com|theverge.com}}

| alexa = {{Increase}} 588 ({{as of|2016|4|20|alt=April 2017}})<ref name="alexa">{{cite web|url= http://www.alexa.com/siteinfo/theverge.com |title= The Verge Site Info | publisher= [[Alexa Internet]] |accessdate= August 1, 2016 |deadurl=no }}</ref>

The website uses its own proprietary publishing platform with video content.<ref>{{cite web|author=Eric Eldon|url=https://techcrunch.com/2012/05/07/a-closer-look-at-chorus-the-next-generation-publishing-platform-that-runs-vox-media/|title=A Closer Look At Chorus, The Next-Generation Publishing Platform That Runs Vox Media|date=May 7, 2012|publisher=techcrunch.com|accessdate=September 3, 2012}}</ref><ref>{{cite web|url=http://www.edelman.com/speak_up/blog/archives/2011/08/the_verge_is_co.html|title=Richard Edelman - 6 A.M.: The Verge Is Coming|work=Edelman|accessdate=October 7, 2014}}</ref> The network's content is financed through advertising and sponsorship and is managed by its [[editor-in-chief]] [[Nilay Patel]] and executive editor Dieter Bohn.<ref>{{cite web |url=http://blog.voxmedia.com/post/92754935427/nilay-patel-becomes-editor-in-chief-of-the-verge |publisher=Vox Media |title=Nilay Patel becomes Editor-in-Chief of The Verge, Dieter Bohn is Executive Editor}}</ref> The site launched on November 1, 2011. ''The Verge'' won five [[Webby Awards]] for the year 2012 including awards for Best Writing (Editorial), Best Podcast for ''The Vergecast'', Best Visual Design, Best Consumer Electronics Site, and Best Mobile News App.<ref>{{cite web |url=http://winners.webbyawards.com/search?keywords=the%20verge |title=Searching for the verge &#124; The Webby Awards Gallery + Archive |publisher=Winners.webbyawards.com |accessdate=June 15, 2013 |deadurl=yes |archiveurl=https://web.archive.org/web/20140202100721/http://winners.webbyawards.com/search?keywords=the%20verge |archivedate=February 2, 2014 |df=mdy-all }}</ref>

Between March and April 2011, Topolsky and up to eight of ''Engadget''{{'}}s most prominent writers, editors, and product developers left AOL to found a new gadget site that would become ''The Verge''.<ref name="ATD: Engadget's Top Editors"/><ref name="NYT: Shackled"/><ref name="BI: Paul Miller"/> The other departing editors included managing editor [[Nilay Patel]] and staffers Paul Miller, Ross Miller, Joanna Stern, Chris Ziegler, as well as product developers Justin Glow, and Dan Chilton.<ref name="ATD: Engadget's Top Editors"/><ref name="ATD: SB Nation Sacks AOL"/><ref name="PCM: New Rival Tech Site"/> In early April 2011, Topolsky announced that their unnamed new site would be produced in partnership with sports news website [[SB Nation]], debuting some time in the fall.<ref name="ATD: SB Nation Sacks AOL"/><ref name="NYM: AOL Loses"/> Topolsky lauded SB Nation's similar interest in the future of publishing, including what he described as their beliefs in independent journalism and in-house development of their own content delivery tools.<ref name="ATD: SB Nation Sacks AOL"/><ref name="PCM: New Rival Tech Site"/> [[Jim Bankoff]] of SB Nation saw an overlap in the two sites' demographics and an opportunity to expand SB Nation's model.<ref name="ATD: SB Nation Sacks AOL"/> Bankoff previously worked at AOL in 2005, where he led their ''Engadget'' acquisition.<ref name="AW: Staff of AOL"/> Other news outlets viewed the partnership as positive for both SB Nation and Topolsky's staff, and negative for AOL's outlook.<ref name="GO: Deflection"/><ref name="Forbes: AOL Defector"/><ref name="BI: Quit AOL"/><ref name="BI: The Engadget Team"/>

[[Jim Bankoff]], [[chairman]] and [[chief executive officer|CEO]] of what became [[Vox Media]], the owner of the SB Nation brand, after the launch of The Verge said in a 2011 interview that though the company had started out with a focus on sports, other categories including consumer technology had growth potential for the company.<ref>{{cite web|url=http://www.beet.tv/2011/05/sbnation.html|title=With Deep Pockets, SB Nation is "Building a Great Media Company" - Launches Interim Site for ex-''Engadget'' Crew, Sets up Shop in NYC|date=May 1, 2011|publisher=beet.tv|accessdate=September 3, 2012}}</ref> Bankoff also expressed a wish to attract other journalists and bloggers outside of the sports medium to Vox Media.

Development of the Vox Media's [[content management system]] (CMS), Chorus, is led by Trei Brundrett, chief product officer at Vox Media.<ref>{{cite web|url=httphttps://www.sbnation.com/users/Trei%20Brundrett|title=Profile page for Trei Brundrett|publisher=sbnation.com|accessdate=September 3, 2012}}</ref><ref>{{cite web|url=httphttps://www.sbnation.com/blogs|title=Blogs|publisher=sbnation.com|accessdate=September 3, 2012}}</ref>

''The Verge'' launched November 1, 2011, along with an announcement of a new parent company: [[Vox Media]].<ref name="CNNMoney: Beyond just gadgets"/> According to the company, the site launched with 4 million unique visitors and 20 million pageviews.<ref name="BI: The Raid on AOL"/> At the time of Topolsky's departure, ''Engadget'' had 14 million unique visitors.<ref name="ATD: Engadget's Top Editors"/><ref name="BI: Quit AOL"/> Vox Media overall doubled its unique visitors to about 15 million during the last half of 2012.<ref name="BI: The Raid on AOL"/> ''The Verge'' had 12 former Engadget staffers working with Topolsky at the time of launch.<ref name="CNNMoney: Beyond just gadgets"/> By 2016, the website's advertising had shifted significantly from display advertisements matched with content to partnerships and advertisements with user-specific tweaks.<ref>https://www.theverge.com/2016/10/31/13479070/refreshing-the-verge-vox-media-hymnal-concert-revenue</ref> Vox revamped ''The Verge''{{'s}} visual design for its fifth anniversary in November 2016.<ref>http://www.niemanlab.org/2016/11/as-the-verge-turns-five-heres-how-its-thinking-about-building-a-news-site-for-the-distributed-age/</ref>

On November 1, 2016, ''The Verge'' launched version 3.0 of its news platform, offering a redesigned website along with a new logo.<ref>{{cite web|url=https://www.theverge.com/2016/11/1/13484656/verge-5th-anniversary-relaunch-2016|title=Welcome to Verge 3.0|date=November 1, 2016|publisher=The Verge|accessdate=November 1, 2016}}</ref>

{{reflist|30em|refs=

<ref name="AW: Staff of AOL">{{cite web |url=http://www.adweek.com/news/technology/staff-aol-s-engadget-leaving-en-masse-126144 |title=Staff of AOL's Engadget Leaving en Masse |last1=Bazilian |first1=Emma |date=April 4, 2011 |work=[[Adweek]] |publisher=Prometheus Global |accessdate=May 4, 2013 |archiveurl=https://www.webcitation.org/6GMBupj2C?url=http://www.adweek.com/news/technology/staff-aol-s-engadget-leaving-en-masse-126144 |archivedate=May 4, 2013 |deadurl=no |df=mdy-all }}</ref>

<ref name="ATD: Engadget's Top Editors">{{cite web |url=http://allthingsd.com/20110312/engadgets-top-editors-topolsky-and-patel-exit-from-aols-giant-tech-site/ |title=Exclusive: Engadget's Top Editors Topolsky and Patel Exit From AOL's Giant Tech Site |last1=Swisher |first1=Kara |authorlink=Kara Swisher |date=March 12, 2011 |work=[[All Things Digital]] |accessdate=May 4, 2013 |archiveurl=https://www.webcitation.org/6GM8JKNkv?url=http://allthingsd.com/20110312/engadgets-top-editors-topolsky-and-patel-exit-from-aols-giant-tech-site/ |archivedate=May 4, 2013 |deadurl=no |df=mdy-all }}</ref>

<ref name="ATD: SB Nation Sacks AOL">{{cite web |url=http://allthingsd.com/20110403/sb-nation-sacks-aol-in-raid-of-former-engadget-team-for-competing-new-tech-site/ |title=SB Nation Sacks AOL in Raid of Former Engadget Team for Competing New Tech Site, As AOL Zeroes in on New EiC |last1=Swisher |first1=Kara |authorlink=Kara Swisher |date=April 3, 2011 |work=[[All Things Digital]] |accessdate=May 4, 2013 |archiveurl=https://www.webcitation.org/6GMAIzOGb?url=http://allthingsd.com/20110403/sb-nation-sacks-aol-in-raid-of-former-engadget-team-for-competing-new-tech-site/ |archivedate=May 4, 2013 |deadurl=no |df=mdy-all }}</ref>

<ref name="BI: AOL's New Problem">{{cite web |url=http://www.businessinsider.com/aol-michael-arrington-2011-1 |title=AOL'S NEW PROBLEM: Mike Arrington |last1=Yarow |first1=Jay |date=January 12, 2011 |work=[[Business Insider]] |accessdate=May 4, 2013 |archiveurl=https://www.webcitation.org/6GM4sQDG6?url=http://www.businessinsider.com/aol-michael-arrington-2011-1 |archivedate=May 4, 2013 |deadurl=no |df=mdy-all }}</ref>

<ref name="BI: Arrington Explodes">{{cite web |url=http://www.businessinsider.com/arrington-rips-engadget-2011-1 |title=ARRINGTON EXPLODES: TechCrunch Boss Rips Engadget Colleagues As 'Immensely Unethical,' Says He's Sick Of 'Their Bullsh*t' |last1=Yarow |first1=Jay |date=January 13, 2011 |work=[[Business Insider]] |accessdate=May 4, 2013 |archiveurl=https://www.webcitation.org/6GM4yzlzR?url=http://www.businessinsider.com/arrington-rips-engadget-2011-1 |archivedate=May 4, 2013 |deadurl=no |df=mdy-all }}</ref>

<ref name="BI: Paul Miller">{{cite web |url=http://www.businessinsider.com/engadget-paul-miller-aol-2011-2 |title=Engadget Editor Paul Miller Resigns Over 'The AOL Way' |last1=Gobry |first1=Pascal-Emmanuel |date=February 19, 2011 |work=[[Business Insider]] |accessdate=May 4, 2013 |archiveurl=https://www.webcitation.org/6GM7LhAvB?url=http://www.businessinsider.com/engadget-paul-miller-aol-2011-2 |archivedate=May 4, 2013 |deadurl=no |df=mdy-all }}</ref>

<ref name="BI: Enough Is Enough">{{cite web |url=http://www.businessinsider.com/engadget-arrington-2011-1 |title='ENOUGH IS ENOUGH': Engadget Editor Strikes Back At Arrington As AOL's Civil War Escalates |last1=Yarow |first1=Jay |date=January 13, 2011 |work=[[Business Insider]] |accessdate=May 4, 2013 |archiveurl=https://www.webcitation.org/6GM55nEK2?url=http://www.businessinsider.com/engadget-arrington-2011-1 |archivedate=May 4, 2013 |deadurl=no |df=mdy-all }}</ref>

<ref name="BI: Quit AOL">{{cite web |url=http://www.businessinsider.com/engadget-editors-quit-aol-2011-3 |title=Engadget Editors Quit AOL |last1=Blodget |first1=Henry |date=March 12, 2011 |work=[[Business Insider]] |accessdate=May 4, 2013 |archiveurl=https://www.webcitation.org/6GMDVFlUl?url=http://www.businessinsider.com/engadget-editors-quit-aol-2011-3 |archivedate=May 4, 2013 |deadurl=no |df=mdy-all }}</ref>

<ref name="BI: The AOL Way">{{cite web |url=http://www.businessinsider.com/the-aol-way |title=LEAKED: AOL's Master Plan |last1=Carlson |first1=Nicholas |date=February 1, 2011 |work=[[Business Insider]] |accessdate=May 4, 2013 |archiveurl=https://www.webcitation.org/6GM62na8d?url=http://www.businessinsider.com/the-aol-way |archivedate=May 4, 2013 |deadurl=no |df=mdy-all }}</ref>

<ref name="BI: The Engadget Team">{{cite web |url=http://www.businessinsider.com/engadget-sb-nation-2011-4 |title=The Engadget Team Is Starting A New Tech Blog Under SB Nation |last1=Yarow |first1=Jay |date=April 3, 2011 |work=[[Business Insider]] |accessdate=May 4, 2013 |archiveurl=https://www.webcitation.org/6GMCQcSCe?url=http://www.businessinsider.com/engadget-sb-nation-2011-4 |archivedate=May 4, 2013 |deadurl=no |df=mdy-all }}</ref>

<ref name="BI: The Raid on AOL">{{cite web |url=http://www.businessinsider.com/vox-2012-1 |title=THE RAID ON AOL: How Vox Pillaged Engadget And Founded An Empire |last1=Lincoln |first1=Kevin |date=January 9, 2012 |work=[[Business Insider]] |accessdate=May 3, 2013 |archiveurl=https://www.webcitation.org/6GLzmAn0n?url=http://www.businessinsider.com/vox-2012-1 |archivedate=May 34, 2013 |deadurl=no |df=mdy-all }}</ref>

<ref name="CNNMoney: Beyond just gadgets">{{cite web |url=http://tech.fortune.cnn.com/2011/10/26/the-verge-sb-nation/ |title=With The Verge, SB Nation looks beyond just gadgets |last1=Roberts |first1=Daniel |date=October 26, 2011 |work=[[CNNMoney]] |accessdate=May 4, 2013 |archiveurl=https://www.webcitation.org/6GMF882rm?url=http://tech.fortune.cnn.com/2011/10/26/the-verge-sb-nation/ |archivedate=May 4, 2013 |deadurl=noyes |df=mdy-all }}</ref>

<ref name="Edelman">{{cite web |url=http://www.edelman.com/p/6-a-m/the-verge-is-coming/ |title=The Verge Is Coming |last1=Edelman |first1=Richard |date=August 2, 2011 |publisher=[[Edelman (firm)|Edelman]] |accessdate=May 4, 2013 |archiveurl=https://www.webcitation.org/6GMDwQnho?url=http://www.edelman.com/p/6-a-m/the-verge-is-coming/ |archivedate=May 4, 2013 |deadurl=no |df=mdy-all }}</ref>

<ref name="Forbes: AOL Defector">{{cite web |url=https://www.forbes.com/sites/jeffbercovici/2011/04/04/aol-defector-blasts-content-farming-and-seo-spam/ |title=AOL Defector Blasts 'Content Farming' and 'SEO Spam' |last1=Bercovici |first1=Jeff |date=April 4, 2011 |work=[[Forbes]] |accessdate=May 4, 2013 |archiveurl=https://www.webcitation.org/6GMCe45lt?url=http://www.forbes.com/sites/jeffbercovici/2011/04/04/aol-defector-blasts-content-farming-and-seo-spam/ |archivedate=May 4, 2013 |deadurl=no |df=mdy-all }}</ref>

<ref name="GO: Deflection">{{cite web |url=http://gigaom.com/2011/04/04/engadget-defection-exposes-aols-major-weakness/ |title=Engadget Defection Exposes AOL’s Major Weakness |last1=Ingram |first1=Mathew |date=April 4, 2011 |work=[[GigaOM]] |publisher=GigaOmniMedia |accessdate=May 4, 2013 |archiveurl=https://www.webcitation.org/6GMCL3CLz?url=http://gigaom.com/2011/04/04/engadget-defection-exposes-aols-major-weakness/ |archivedate=May 4, 2013 |deadurl=no |df=mdy-all }}</ref>

<ref name="NYM: AOL Loses">{{cite web |url=http://nymag.com/daily/intelligencer/2011/04/aol_loses_original_endgadget_t.html |title=AOL Loses Original Engadget Team to SB Nation |last1=Rovzar |first1=Chris |date=April 4, 2011 |work=[[New York (magazine)|New York]] |publisher=New York Media |accessdate=May 4, 2013 |archiveurl=https://www.webcitation.org/6GMBhs925?url=http://nymag.com/daily/intelligencer/2011/04/aol_loses_original_endgadget_t.html |archivedate=May 4, 2013 |deadurl=no |df=mdy-all }}</ref>

<ref name="PCM: New Rival Tech Site">{{cite web |url=https://www.pcmag.com/article2/0,2817,2383012,00.asp |title=Engadget's Topolsky, Former Editors Starting New Rival Tech Site |last1=Albanesius |first1=Chloe |date=April 4, 2011 |work=[[PC Magazine]] |publisher=[[Ziff Davis]] |accessdate=May 4, 2013 |archiveurl=https://www.webcitation.org/6GMBTfqpG?url=http://www.pcmag.com/article2/0,2817,2383012,00.asp |archivedate=May 4, 2013 |deadurl=no |df=mdy-all }}</ref>

<ref name="Time: Best Blogs of 2011">{{cite news |url=http://www.time.com/time/specials/packages/article/0,28804,2075431_2075447_2075480,00.html |title=Best Blogs of 2011: This Is My Next |last1=McCracken |first1=Harry |authorlink=Harry McCracken |date=June 6, 2011 |work=[[Time (magazine)|Time]] |accessdate=May 4, 2013 |archiveurl=https://www.webcitation.org/6GMEQom0G?url=http://www.time.com/time/specials/packages/article/0,28804,2075431_2075447_2075480,00.html |archivedate=May 4, 2013 |deadurl=no |df=mdy-all }}</ref>

<ref name="Vox Marketing: 2015 podcasts">{{cite web |url=http://marketing.voxmedia.com/2015/12/22/10652002/the-latest-news-from-vox-media |accessdate=January 24, 2016 |title=Vox Media in the News: Week of December 21, 2015 |last1=Rogoff |first1=Andrea |date=December 22, 2015 |publisher=[[Vox Media|Vox Marketing]] |archiveurl=https://www.webcitation.org/6emTqC1Dh?url=http://marketing.voxmedia.com/2015/12/22/10652002/the-latest-news-from-vox-media |archivedate=January 24, 2016 |deadurl=no |df=mdy-all }}</ref>

[[Category:Vox Media]][[Category:Article]]